Madeleine Jordan,
Senior UX Researcher
I turn user insights into action, driving meaningful design decisions and creating research that makes an impact.
My Expertise
8+ years of experience in UX , specializing in qualitative research:
Analysis and Synthesis of
Actionable Insights
I turn data into clear, usable insights that drive next steps and create impact.
Expert Moderating and Interviewing Skills
I create a comfortable space for research participants, helping them share meaningful experiences and honest perspectives.
Discovery and Exploratory Research
Skilled in asking the right questions to surface unmet needs and shape product direction.
Storytelling with Data
I craft compelling narratives that help stakeholders understand and act on insights.
Cross-functional Collaboration
I partner with product, design, and engineering to ensure research drives decisions.
Mentorship and Team Leadership
I mentor researchers and streamline team operations to improve clarity and efficiency.
Case Studies
My recent work has been in financial services, so I’m unable to share deliverables or project artifacts due to company policies. However, I’ve put together high-level case studies that showcase a few of my projects, highlighting my process and impact. The pages are password-protected. Feel free to email me at madeleinejordanux@gmail.com if you’d like access
TIAA Retirement Journey Planner Tool
Reduced drop-off by reframing a tool as actionable, not just informational.
E*TRADE Crypto Discovery
Uncovered user appetite and trust drivers for crypto investing on E*TRADE.
Morgan Stanley x E*TRADE Acquisition
Aligned two financial platforms through research, strategy, and collaboration.
Companies I’ve worked with
Over the years I’ve partnered with leading companies to deliver insights that shape user-centered solutions, from fintech to consumer products.
A bit more about me:
What Drives Me
I care about making technology feel more human and genuinely useful.
Lately, I’ve been focused on financial tools built for real people, like helping teachers and nonprofit workers save for retirement or giving first-time investors an easy starting point.
What really excites me is creating clear, accessible experiences that are rooted in real needs, whatever the industry. I love bringing together research, storytelling, and strategy to design things that actually help people.
Outside of Work
I think a lot about digital well-being and how we can build tech that supports a slower, more intentional life.
I’m also big fan of:
Mystery novels
Walkable neighborhoods
Beach days
A well-planned theme party
Exploring new creative hobbies (most recently oil painting, printmaking, and woodshop)