Madeleine Jordan,

Senior UX Researcher

I turn user insights into action, driving meaningful design decisions and creating research that makes an impact.

My Expertise

7+ years of experience in UX , specializing in qualitative research

Synthesis of
Actionable Insights

My passion is turning data into clear, actionable insights that teams can immediately implement. I ensure findings are tied to next steps that drive meaningful impact.

Expert Moderating and Interviewing Skills

I’m known for creating a comfortable environment for participants allows me to uncover deep insights that go beyond surface-level responses, revealing core motivations.

Discovery and Exploratory Research

I excel at asking the right questions in discovery research, uncovering unmet needs and opportunities that shape product direction.

Storytelling with Data

Turning research findings into compelling narratives that resonate with stakeholders is key to ensuring insights are understood and acted upon.

Cross-functional Collaboration

I work closely with product, design, and engineering teams to ensure research directly informs development and design decisions.

Mentorship and Team Leadership

Experienced in mentoring junior and mid-level researchers, overseeing their work, and streamlining team operations with templates and processes that enhance efficiency.

Companies I’ve worked with

Over the years I’ve partnered with leading companies to deliver insights that shape user-centered solutions, from fintech to consumer products.

Work in Progress — If you’re seeing this section, it means I’ve just started my job search and am still in the process of adding detailed case studies. That said, I was so excited about the opportunity at your company that I wanted to share my portfolio as it is.

Below is a sneak peek at the case studies I’m currently working on—stay tuned for more updates soon!

Latest Project Highlights

A quick note on my experience:

You’ll notice much of my recent work has been in financial services.

While I’ve greatly valued the opportunities I’ve had within the industry, I’m excited to bring my skills in qualitative research, storytelling, and actionable insights to new industries, too. Let’s connect!

Let's connect

Let's connect